evian® announced as Official Bottled Water Sponsor for Ealing Half Marathon29th August 2014
The Ealing Half Marathon has confirmed evian® as the Official Bottled Water Sponsor for the 2014 race, which takes place on Sunday 28th September
The Running Awards return to London in April 201522nd August 2014
The Running Awards is an independent annual awards ceremony celebrating the best of running and its culture, with runners and consumers nominating and voting for their favourite products, brands, publications, sports retailers and events
ASICS Greater Manchester Marathon announces two-year deal with Runners Need21st August 2014
Runners Need, one of the country’s leading running specialist retailers, has been announced as the Official Sports Retail Partner for the ASICS Greater Manchester Marathon 2015 and 2016.
Sussex Sport Photography brings exclusive Pic2Go technology to the UK20th August 2014
Sussex Sport Photography has announced the acquirement of the exclusive UK license for Pic2Go, a Patent Pending Technology offering instant publishing of event photos through social media
CEP Compression Sportswear for Triathletes22nd July 2014
CEP has supported international triathletes Andy Potts and Michelle Vesterby in achieving superb podium results this season
PR and Communications for Sports Businesses
Sports Business PR (Public Relations) is the practice of managing the communication between an organisation and its public.
At Breathe Unity we do this by immersing ourselves into our client's sports business, drawing on key elements that enable us to engage with consumers whilst tapping into interests with a passionate approach to create a seamless bond to brands and businesses in a like-minded community.
Breathe Unity PR and Communications for Sports Businesses incorporates all forms of effective communication creation including:
- creation of a PR plan and execution
- creation of specific campaigns to create awareness
- continuation of the campaign to maintain consistency
- press release writing
- press release distribution
- copy and creative content writing
- corporate copy
- event planning, management & launches
- media planning and buying
- media partnership creation and maintenance
- liaising with the press and media
- Social Media Platforming (SMP)
- preventive PR
- crisis management
- managing your brand at a race or event
- managing sponsorship
- launch event
PR is all about getting the right message to the right target audience, using the right channels in a language and style that touches the consumer. We have got strong relationships with editors, journalists, freelance writer, bloggers, videographers and photographers, and we work in partnership with our clients all along the way to create innovative news, stories and events.
One of the ways to achieve this is by creating articles of interest, events and news items with our clients to create exposure for our sports business clients in order for them to reach their defined targeted audiences. We plan this with our client in the form of a campaign, we monitor the campaign and feedback the results directly to you.
Sports PR can be a very effective voice for your business if planned and executed in the right way.
Social Media Network is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media network uses internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratisation of knowledge and information, transforming people from content consumers into content producers.
At Breathe Unity PR we take these various technologies and create Social Media Platforming (SMP) which is bespoke to each client which works by taking the best of the many (SM) options out there and tailoring them down to find the ones which will best suit you and your sports business (P) to use. We will then set you or your sports business up to have profiles on these networks and even show you how to use them with some handy tips and tricks to save you time whilst managing them. SMP includes a focus on Facebook, Twitter, Pinterest, Instagram, YouTube, linkedin, vimeo, Mpora, flickr and blogs in various formats.
Get in touch to talk to Breathe Unity about your sports business or through the contact us page.